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L'Oréal introduces product impact labels in Canada.

L'Oréal announced the launch of its Product effect Labeling system in Canada, which will provide customers with information on the environmental and social effects of its products.

L'Oréal Canada announced the launch of the impact labelling system alongside the release of a survey of 1,500 Canadians, which found that 80% of people want to make sustainable choices and that more than two-thirds (69%) of consumers expect companies to provide information about a product's environmental impact.

L'Oréal Canada President and CEO An Verhulst-Santos stated:

"As Canada's beauty leader, we believe it is our responsibility to provide Canadian consumers with the tools they need to make informed purchasing decisions." The launch of L'Oréal's Product Impact Labeling system in Canada comes at a time when Canadian customers want to make more responsible purchasing choices, and we are delighted to be able to assist them."

The Product Impact Labelling system, which was first introduced in France in 2020, examines 14 planetary impact factors, ranging from greenhouse gas emissions and water scarcity to ocean acidification and biodiversity impact, across the product lifecycle, from ingredient sourcing to packaging disposal, and assigns products a score ranging from A (best in class) to E. The device will be available in the United States in December 2022.

The labelling system will also include social impact information, such as compliance with the United Nations basic principles on labour standards and the number of suppliers adding to the product who are dedicated to social inclusion.

According to the company, its Garnier, La Roche-Posay, and Biotherm brands will be the first to launch the Product Impact Labelling System in Canada, with information available on their websites beginning this month and gradually displayed on the products via a QR code, with plans to gradually roll out the system across all L'Oréal Canada brands.

L'Oréal Canada's Chief Sustainability Officer, Maya Colombani, stated:

"With great power comes great responsibility." As part of our L'Oréal for the Future sustainability initiative, we aim to have 100% of our products eco-designed by 2030. The Product Impact Labeling method enables us to develop action plans to accomplish this, such as using green science and packaging optimisation."

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